LESS IS MORE, AND SIMPLE IS BEST - FOR BEAUTY AND BEYOND

For Arie Noji, forest bathing is sort of a 24/7 arrangement. The beauty-product whisperer (she’s had a hand in several goop Beauty bestsellers) lives in a forest high in the California mountains; from there, she’s masterminded a new brand with a focus on doing more with less, creating less waste overall, and looking at sustainability from multiple perspectives.

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